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Home 2018-02-21T15:29:42+00:00

Whiteboard videos are some of the most recognizable videos out there and are a very effective way for business owners to tell a story and get the customers engaged. The traditional look of the hand drawing with a black-ink pen on a whiteboard is something that a lot of people are familiar with and they know exactly what to expect from this kind of set up and that is another reason why these videos are so popular. What is also really great about whiteboard videos is that the possibilities are endless with them and you can use them for pretty much anything, especially because they can make any topic seem interesting. If you are interested in getting a few tips for creating the perfect whiteboard animated explainer videos, then keep on reading this article.

Make sure to tell a good story

One of the most important things that you need to incorporate in any type of explainer video is a well told story. If there is one thing that is true about most people is the fact that everyone loves a good story and people just can’t help but feel attracted to them in one way or another. That is why you should aim to tell a good story in your video instead of just trying to make a sale because that will make the viewers emotionally connect to the product.  In order for this to work though, you need to focus the story around the audience and their problems and so much on the features of the product that you are trying to sell. If you manage to do this, then you are on the right path to creating the perfect video.

Keep it traditional

Remember the traditional elements we mentioned at the beginning? As the old saying goes, if something isn’t broken, don’t try to fix it and that saying really goes for this one. Those basic elements the whiteboard, the black ink and especially the drawing hand are what make these videos what they are and they represent what whiteboard animated explainer videos look like and this is definitely a look that you should try to keep as much as possible. Of course, you are definitely allowed to add some personal touches to the video, something that will help your existing customers recognize the video as yours. This personal touch can be something like a pop of the company colors, but in general you should try to keep it as close to the traditional format as possible.

Tug on the emotions with some references

As we mentioned before, these videos are a great way to get the audience to emotionally connect to the product and that is one of the best ways to ensure that they will end up purchasing the product. The great thing about these videos is that they allow you to convey any type of message that you want using very simple methods and the great thing about that is that you can make that message be whatever you want. It can be something very happy, funny and lighthearted but it can also be a message that is sad, emotional and very empathetic, depending on what you are going for. This is where you can use the emotions of your audience to your advantage, use some kind of nostalgic reference in your whiteboard video and you will be able to tug on their emotions and get them to connect to the video and the product itself.

Whiteboard animated explainer videos are some of the most recognizable videos out there and you can make sure that you are able to use them for any type of product, service or even for a simple business presentation, depending on what your needs are. Use these few simple tips to advance your whiteboard video and take it to the next level and we guarantee that you will see some great results.

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