Remember the traditional elements we mentioned at the beginning? As the old saying goes, if something isn’t broken, don’t try to fix it and that saying really goes for this one. Those basic elements the whiteboard, the black ink and especially the drawing hand are what make these videos what they are and they represent what whiteboard animated explainer videos look like and this is definitely a look that you should try to keep as much as possible. Of course, you are definitely allowed to add some personal touches to the video, something that will help your existing customers recognize the video as yours. This personal touch can be something like a pop of the company colors, but in general you should try to keep it as close to the traditional format as possible.