Back in 2000, getting the top spot of search engine results was easy. Repeat a keyword enough number of times to annoy visitors and hide more keywords in an invisible font and Viola, you are at top of all search results. But the search engine landscape has transformed in the last 19 years. Google has taken up most of the search engine market because they have fought hard to provide the best answer for each search.
Every year, they fine-tune their algorithm to weed out bad websites and give better search results to their customers. If you are starting a new site or relaunching an old one, this handy guide will help you make your content more search engine and visitor friendly.
Customer experience is the most important metric.
People searching for answers don’t care about your fancy graphics. They want helpful information with little fluff. Create great content that informs, entertains and educates your visitors. There is no shortcut in this process. If your customers stick around and read your content, search engines will track that and reward you for good content. If customers click away in a second, your material will be considered low quality and your site will be penalized over time.
Maintain a simple site structure.
Keeping a lean site structure helps your customers and search engines find your content easily. A structure deeper than two levels will be hard to navigate for all. So, keep a simple structure. Ensure your sitemap is up to date and accessible to search engine crawlers.
Speed up your site
Page speed has become one of the most important criteria in determining user experience. If your site takes longer than two seconds to load, customers will click away. Strip down all unnecessary graphics and ensure the site loads fast on desktops and mobiles.
These three factors can help your website gain more visitors and keep them.